HubMind resource centre
Brand & materials
Approved material for partners, presentations, proposals, social channels and consultant submissions. Find the right file, copy the right text and move on.
What do you need?
Choose by use case. You do not need to know the file formats beforehand.
A logo for a document or website
Use the primary SVG whenever possible. PNG is the fallback for Office and systems that do not accept SVG.
Material for LinkedIn or meetings
Use the prepared company-page, email and video-call formats without cropping the mark yourself.
Introduce and evaluate HubMind
Download a ready-made company introduction or copy approved company text. Expert profiles and resumes are separate evidence for capability assessment.
Approved logos
Keep proportions and clear space. Do not recolour, rotate, or place improvised text directly beside the symbol.
Colour, typography & use
HubMind’s digital identity is built around deep space navy, technical blue and signal green. Lighter support and accent colours add range to presentations and campaign material.
#04194E#27557D#17A398#596B7D#F3F7FA#DCE8EF#CDEFE8#E56B5D#F2C14ECore logo: keep the mark navy, technical blue, green or white. Coral and yellow are supporting accents for diagrams, highlights and campaign surfaces, never replacement colours in the mark.
Typographic direction
Manrope is the primary face for UI, body copy and headings. Playfair Display italic is used sparingly as an expressive heading accent. MuseoModerno is reserved for the logo and small technical labels, never long headings or body copy. Always use the HubMind wordmark as vector artwork; never retype it with a font.
Use it this way
- Leave clear space of at least one node around the mark.
- Use SVG for web, print masters and large formats.
- Maintain clear contrast against the background.
- Do not recreate the lockup with another font.
- Do not add shadows, outlines or new colours to the mark.
Type scale
Use consistent steps and line heights across web, presentations and PDFs.
Spacing & grid
Use an 8px base unit and these recurring dimensions.
Service-area icons
One thin-line icon per service area provides structure without replacing content or photography.
Application rules
Functional rules for new pages, sections and documents. The Evolution contract’s straight editorial surfaces and technical labels take precedence.
Colour roles
| Colour | Hex | Primary role |
|---|---|---|
| Color of space | #04194E | Dark sections, primary CTA on light surfaces and navigation. |
| Technical blue | #27557D | Secondary dark surfaces, borders and hover states. |
| Signal green | #17A398 | Links, icons, heading accents, rules and technical labels. |
| Technical slate | #596B7D | Secondary text, captions, metadata and supporting descriptions. |
| Light surface | #F3F7FA | Light section bands and card surfaces. |
| Technical ice | #DCE8EF | Subtle dividers, secondary borders and alternate table rows. |
| Pale mint | #CDEFE8 | Soft accents, numbered bands and highlighted surfaces. |
| Signal coral | #E56B5D | Diagrams, callouts and campaign accents; never navigation or primary UI. |
| Warm signal | #F2C14E | Diagrams, callouts and campaign accents; never navigation or primary UI. |
On light surfaces: #111111 for primary text and #596B7D for secondary text. On navy: white, rgba(255,255,255,.70) and Signal green for the corresponding roles.
Type weights
| Level | Size / line | Font | Weight |
|---|---|---|---|
| Display / H1 | 72px / 0.96 | Manrope | 400 |
| Section / H2 | 48px / 1.04 | Manrope | 500 |
| Card / H3 | 24px / 1.20 | Manrope | 600 |
| Body | 16px / 1.65 | Manrope | 400 |
| Label / metadata | 12px / 1.40 | MuseoModerno or Manrope | 600 |
Use Playfair Display italic sparingly for a final phrase or key word in an H1 or H2, always in Signal green and at most once per visible section. Never use it in body copy, navigation, buttons or captions. Reserve MuseoModerno for short technical labels and numbering. Letter spacing is always 0.
Dark and light sections
Light section
- Primary text
#111111; secondary text Technical slate. - Labels and icons in Signal green.
- Primary CTA: navy fill, white text, 0–2px radius.
- Divider: 2px Signal green or 1px editorial line.
Dark section
- Primary text white; secondary text 70% white.
- Labels and icons in Signal green.
- CTA: Signal green outline on a transparent surface.
- Internal surfaces: 5% white with a restrained green border.
Never place a navy button on navy. Text buttons are straight editorial controls, not pills.
Photography and imagery
HubMind imagery should communicate technical authority, owner-side perspective and real industrial or facility environments. Photographs should feel like evidence of the work, not generic illustrations of business.
- Use: production environments, control rooms, infrastructure and technical facilities; people reviewing drawings, operating systems or walking a site; natural steel, blue-grey and machinery tones.
- Avoid: cartoon substitutes, generic offices, posed meetings, startup aesthetics, visible third-party branding and unnecessarily dramatic lighting.
- Technical: two-column images should be landscape 4:3 or 3:2. Resolve the transition to copy through crop and composition; gradient overlays are not the default.
Section patterns
Full-width navy surface with a restrained technical grid, H1, lead and no more than two CTAs.
Light surface, approximately 45/55, owner-side copy and authentic industrial photography.
Navy list with area number, H3, description and an explicit deeper-detail link.
Pale mint, four equal columns, thin dividers, numeral, heading and concise outcome copy.
One focused column with label, H2, short support copy and one clear action before the footer.
Approved copy
Copy, paste and adapt only the surrounding sentence. Keep the core description intact.
HubMind, short
HubMind is an independent client-side technical partner for industry and complex facilities. We help asset owners create control over systems, information, requirements and responsibilities throughout the lifecycle.
HubMind, presentation
HubMind AB supports asset owners at the intersection of automation, IT/OT, systems engineering and technical information. We translate operational needs into clear requirements, sustainable architectures and deliverable solutions, from early strategy and procurement through verification, commissioning and long-term operation.
HubMind, procurement & qualification
HubMind AB is an independent client-side technical partner with capabilities across technical strategy, systems engineering, requirements management, IT/OT, automation, integration and technical information. The company supports complex industrial and facility environments from early direction and procurement through verification, commissioning and long-term operation.
Download library
Packs for immediate use and individual masters when you need a specific format.
Company introduction
A professional introduction for buyers and partners. Choose the ready-to-share PDF or editable PowerPoint.
Complete logo pack
Original, horizontal variants, tagline, domain, frame, reversed, PNG and grayscale.
Digital channel pack
LinkedIn, email and a calm light meeting background.
Expert profiles & resumes
Individual credentials and structured profile formats for resource and capability assessment.
MuseoModerno font pack
Normal and italic variable fonts, weights 100–900, with the SIL Open Font License.
Original brand guideline
The original PDF supplied with the design delivery.
Need another format? Start from these master files instead of saving images from web pages. The company is always the sender; expert profiles are used only to evidence available capability.